Crucial Communication

Project Info

Project Description



This one is the Cadillac of our communication skills programmes. It is designed to help participants hone their English language skills, both verbal and written, at various levels, from beginners who struggle with the basics of the language to near-native speakers, who can benefit from this intervention to become expert communicators.



For us, learning is not an event, and we live this belief, through our design principle of 40:20:40

40 Pre | 20 Training | 40 Post

We use  proven and tested adult learning techniques such as the Guided Discovery Method (GDM) that provides an immersive experience for the delegates.

Blended Learning offers a range of learning formats including:

  • Customised training programmes
  • Digital learning
  • Executive Coaching


Course Details

Programme duration Range: 16 to 80 hours

Audience Profile:  Individual Contributors / Young Managers / Mid Managers / Leadership

Trainer Profile : ST / AMT / SAMT / MT / CD


Intervention Structure

  • Placement Test

    Here, we ensure that the participants are suitable candidates for this programme.

  • Pre-Assessment

    This stage involves an in-depth assessment that helps us understand where participants are in terms of ability.

  • Training Programme

    Once we’ve identified the needs of our participants, we create a structured learning programme tailor-made to their requirements.

  • Coaching & Practice Tasks

    Practice makes perfect, and we follow this by ensuring that participants are given opportunities to apply concepts they’ve learned.

  • Post-Assessment

    To measure the effectiveness of the programme, we carry out an assessment similar to the one conducted before.

  • Dashboards

    It ain’t over till it’s over. We provide hard data to assess overall programme impact through periodic dashboards.


Pre-Training (40%)

L1 - Need Analysis

Our focus is to understand the impact matrix of the programme. We meet with the leaders to gain their perspective. 

L2 - Need Analysis

Next we meet with some of the participants to understand their viewpoint and their expectations. We also gauge their current capability.

360 Degree Feedback

We can run a 360 degree feedback for the delegates to get a deeper understanding of their standing in the orgainzation.

Psychometric Assessment Tool (PAT)

We could also run a PAT which would help us personalise the programme for each delegate based on their communication and leadership styles.

Pre & Post Reads

To maximise the training impact, we send contextualised content in a digital format making it easy for the delegates to absorb..

Assessment Centres

We also conduct Assessment Centres to map the participants behaviour, skills and communication in difficult situations.


Training Modules (20%)


This will help build a strong base in English. The key topics covered are:

  • Grammar
    • Tenses
    • Verbs
    • Articles
    • Singular & Plural etc.
  • Word Choice & Sentence Construction
  • Clarity of Thought
  • Fluency & Clarity
  • Lexical Resources (Part 1)
    • Sufficient Vocabulary to Discuss Familiar and Unfamiliar Topics
    • Ability to Paraphrase
  • Voice Modulation (Part 1)
    • Ability to Stress Keywords
    • Awareness of Non-Verbal Communication
  • Functions of the Language (Part 1)
  • Indianisms

Duration: 64 – 80 hours (8 to 10 days) Spread Over 3 Months


This would help build on the strong base to ensure that participants are very effective in the way they interact with their stakeholders and clients. The key topics covered are:


  • Lexical Resources (Part 2)
    • Some Ability to Use Less Common and Idiomatic Items
    • Awareness of Style and Collocation
    • Effective Use of Paraphrase as Required
  • Voice Modulation (Part 2)
    • Understands the What, Why and How of Voice Modulation
    • Application of Stress but Without the Required Sincerity
  • Body Language (Part 1)
  • Telephone Etiquette
  • Fluency & Coherence
  • Functions of the Language (Part 2)
  • Opening & Closing a Business Interaction
  • Listening for Information


  • Foundations of Email
  • Golden Rules
  • Tone – An Introduction
  • Subject Lines
  • Focus Statements

Duration: 16 – 32 hours (2 to 4 days) Spread Over 1 Month


This would help build further on participants at the intermediate level to ensure that they are even more effective in their interactions. The key topics covered are:


  • Conversational Ideas
  • Voice Modulation (Part 3)
    • Situational Stress
    • Authentic Conversations
  • Body Language (Part 2)
  • Inter Cultural Communication
  • Fluency & Coherence
  • Customer Experience
  • Attentive Listening


  • Email Etiquette
  • Personal Voice
  • Audience & Voice
  • Lexical Resources (Part 3)
    • Range
    • Coherence
  • Clarity & Conciseness
  • Punctuation

Duration: 16 – 32 hours (2 to 4 days) Spread Over 1 Month


Participants are able to put the final touches to become expert communicators. The key topics covered are:


  • Voice Modulation (Part 4)
    • Application at native speaker level
    • Conveying humour appropriately
  • Para Lingual Messages
  • Active Listening
  • Small Talk
  • Assertiveness
  • Executive Presence
  • Influencing


  • Mail Formats
  • Active and Specific Writing
  • Concise Language
  • Organising Information
  • Customising Content
  • Formatting

Duration: 8 – 24 hours (1 to 3 days) Spread Over 1 Month


Post-Training (40%)

Start Stop Continue (SSC)

After the programme we get the delegates to fill out a SSC form, this helps them focus on one learning objective and usually is the basis of the post training plan. 

Recognition Emails

To motivate the delegates we often send out personalised recognition emails to the delegates acknowledging and thanking them for their contribution in the programme.


We conduct individual or focused group sessions where the delegates can focus on how they can leverage their strengths to be more effective in a given situation.

Practice Tasks

Practice tasks allow the delegates to hone their skills in a safe and private environment. 

Blended Learning

To maximise the training impact, we  also leverage a blended learning approach that allows the delegates access and consume the information on the go..

Retention Tools

To help recall of the content shared, we create retention tools that carry a synopsis of the key topics, these can later be printed and placed at their workstations.

Scroll Up